The bat’s meaning varies among cultures, but no matter where this animal shows up, it represents the power of transformation. Throughout history, the bat has been linked to death and rebirth, a guardian of the transition between worlds. Bat watches over life’s critical passages, when old reality disappears into darkness and new reality is born in its place. Life compels us all to change at every moment. Bat embodies the vectors of desire and destiny that point us towards our future.

We’re inspired by the symbolism of this bat, especially combined with the color red. The red bat is an odd cousin of the bluebird who sits on your shoulder. Magic runs through its veins. In China, red bats are exceptionally lucky omens; the word for bat sounds like the word for happiness, and the color red is believed to ward off misfortune. For us, the lucky red bat embodies the transformational flash that occurs when the truth is revealed.

Like the bat’s sonar, our cameras act as an extra sense, allowing us to see everyday wonders: tender vows, dripping flower petals, long exposures that show the tracks of stars, sultry close-ups, triumphant dance moves, emerging identities, and countless other easy-to-miss instants. We take your picture to find your emerging story, and the magic of what you’re becoming with every click of the shutter. Your most important moments are as brief as a heartbeat, but our photographs stay with you for years to come.